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& what comes next.
Led by Barbara Drahl—Drahl & Co. delivers strategic C-suite leadership and marketing consulting services that drive measurable growth for industry-leading organizations. With nearly 25 years of commercial and marketing experience—from senior roles across tourism, transportation, entertainment and professional sports partnerships, to advertising agency client strategy for healthcare, financial services, and ecommerce—Barbara provides the strategic insight and tactical excellence that transforms marketing performance.
Brands
Barbara has worked across multiple industries industries, combining strategic vision with hands-on execution to deliver measurable results for consumer-focused brands. Here's a look at relevant experience that will help shape your organization's growth.
Brightline Trains
Senior Vice President, Marketing & Commercial Strategy
Visit Orlando
5-year Global Marketing Committee board member
Dr. Phillips Center for the Performing Arts
Vice President, Marketing
Central Florida Public Media
Branding client & 3-year Advisory Board member
San Diego Tourism Authority
Marketing Advisory Board member
SeaWorld San Diego
Vice President, Marketing & Sales
IAPPA
Conference Speaker
Tavistock Development Company
Pier Sixty-Six brand strategy via agency
Hamilton
Orlando premiere launch strategy & implementation
Busch Gardens
Global Brand Director
Equitable Advisors
Social media strategy client
Palace Entertainment
M&A client for Adventureland Resort
AdventHealth
Digital marketing strategy via agency
321 Brand & Social House
Fractional Vice President, Client Strategy
Wishmakers Ball
Gala rebranding & 3-year event co-chair
shopDisney
Brand campaign strategy via agency
HGTV's Table Wars
Branding & social media for show winner
B Morrow Productions
Brand strategy client
Broadway Across America
Orlando market strategy & execution for traveling shows
Gentry's BBQ
Branding & retail pitch client
Sesame Place
Intellectual property expansion
Discovery Cove
Branded entertainment strategy
Smart Trader
Digital marketing via agency
Raven Sun Creative
Brand strategy client
Google Sites
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