Consulting Services

Strategic Leadership 

• CMO/SVP/VP Marketing responsibilities on fractional basis

• Strategic planning and budget management

• Team leadership and performance management

• Board and executive reporting

Marketing Operations 

• Campaign strategy and execution oversight

• Agency and vendor management

• Cross-functional collaboration and project management

• Performance optimization and ROI improvement

Team Development

• Marketing team coaching and development

• Process improvement and best practice implementation

• Skills training and capability building

• Succession planning and knowledge transfer

Ideal For:

• Organizations between marketing leaders

• Growing companies needing part-time executive leadership

• Businesses seeking strategic marketing guidance without full-time hire

• Companies preparing for marketing leadership transition

Comprehensive Marketing Audit 

• Current state assessment across all marketing channels

• Industry-specific market analysis and competitive positioning review

• Customer journey mapping and segmentation analysis

• Budget allocation and ROI performance review

Strategic Marketing Roadmap Development

• 12-18 month marketing strategy and implementation plan

• Revenue optimization and pricing strategy recommendations

• Brand positioning and messaging framework

• Multi-channel campaign strategy development

• Partnership and alliance marketing opportunities

• KPI framework and measurement strategy

Implementation Kickoff & Team Training

• Strategy presentation to leadership team

• Team training on new processes and KPIs

• Initial campaign planning session

• 90-day implementation timeline

Ideal For:

• Consumer-focused brands seeking accelerated growth

• Organizations undergoing growth phases or market expansion

• Companies seeking to optimize marketing ROI and performance

Brand Architecture Assessment

• Comprehensive brand audit and competitive analysis

• Brand portfolio evaluation and hierarchy analysis (house of brands vs. branded house)

• Stakeholder brand perception audit

Core Brand Foundation Development 

• Mission, vision, and values articulation

• Brand personality and voice definition

• Brand positioning statement and messaging hierarchy

• Unique value proposition and differentiation strategy

Brand Framework Implementation

• Visual identity guidelines (with design collaborators)

• Brand governance and management protocols

• UI/UX strategy for digital touchpoints

• Implementation roadmap and KPI setup

Ideal For:

• Companies undergoing rebranding or brand refresh

• Organizations with unclear or inconsistent brand identity

• Businesses preparing for market expansion or new product launches

• Companies seeking to align multiple brands under one strategy

• Organizations needing complete brand overhaul including visual identity

Launch Strategy Development

• Market readiness assessment and timing optimization

• Target audience segmentation and messaging strategy

• Multi-channel launch campaign architecture

• Stakeholder engagement and partnership strategy

Event Marketing & Experience Design 

• Grand opening and launch event strategy

• Media relations and PR campaign development

• Influencer and VIP engagement programs

• Customer experience journey mapping and optimization

Campaign Execution & Management

• Integrated marketing campaign rollout

• Real-time performance monitoring and optimization

• Crisis communication and contingency planning

• Post-launch analysis and momentum sustaining strategy

Ideal For:

• Theme parks and entertainment venues launching new attractions

• Companies debuting major products or services

• Organizations opening new locations or facilities

• Brands creating signature experiences or special events

• Businesses seeking to generate buzz and media attention

Brand Integration Assessment 

• Brand portfolio analysis and consolidation strategy

• Customer brand perception and loyalty assessment

• Marketing asset inventory and integration planning

• Brand hierarchy and architecture recommendations

Marketing Integration Strategy 

• Unified brand messaging and positioning framework

• Customer communication strategy during transition

• Marketing channel consolidation and optimization

• Campaign strategy for brand integration announcement

Implementation Support

• Brand rollout timeline and execution guidance

• Customer retention and migration campaigns

• Go-to-market strategy outline for integrated brand

• Internal communication and training for marketing teams

• Performance monitoring and brand tracking setup

Ideal For:

• Companies merging brands or marketing operations

• Organizations acquiring businesses with established brands

• Businesses needing marketing expertise during M&A transitions

• Companies consolidating multiple brand portfolios

Speaking & Training Workshops

• Marketing strategy workshops for leadership teams

• Industry conference speaking engagements

• Team training on marketing best practices

• Custom workshop development

Ongoing Advisory & Coaching

• Monthly strategic advisory calls

• Quarterly strategy reviews and updates